Subzerostorage was approached to provide cold storage, vehicle hire and waste management for the Pepsi Max taste challenge 2019-2020. The Pepsi taste challenge was activated in five states across Australia which included Queensland, New South Wales, South Australia, Victoria and Western Australia.
Temperature control for this campaign was critical and all cans needed to be at a temperature between 3 and 5 degrees. Tests by an independent company were taken throughout the duration of the campaign to ensure results were legitimate and could be published at the end.
The biggest sampling activation of the year was held in shopping centres, airports, train stations and city centre locations.
Waste management and recycling was extremely important during this campaign and Subzerostorage managed the majority of this by taking away all waste and recycling it through the correct channels.
